"If
you fail to PLAN, your plan to FAIL" - Sadly, this well-worn quotation has
become the epitaph for many a video project that fell pitifully short of the
expectations raised before work commenced.
The
absence of proper planning for a corporate video production is rather like
setting off on a 100 mile journey to an unknown destination, in a car with a
near-empty petrol tank, no Sat-Nav or road map, 2 bald tyres and no roadside
cover. You're literally ASKING to run into problems!
